how to hijack brains (deep buying psychology)
just went through a leaked neuroscience report from the american marketing association.
they hooked 10,000 people to brain scanners while shopping…
what they found will fuck with everything you think you know about selling.
I got access to this private AMA white paper, and what is shown in here is a very fun study…
scientists attached 64 electrodes to people's skulls. and they measured the brains exact patterns while shopping…
and what happened is they caught the brain red handed making purchase decisions 5 seconds before the person "decided."
this means your customer has bought before they even started thinking.
this study discovered your conscious mind makes exactly 0.00036% of buying decisions.
the other 99.99964%
that’s the subconscious.
i'll show you how to sell to it.
they hooked people up to this $4.2 million brain scanner..
made them look at prices.
and discovered exactly when the brain says "buy" vs "bye."
I broke down this white paper, and extracted every single point out of it.
and out came 18 very very intriguing points.
so here, we’re going to cover these 18 points and by the end of this you’ll know exactly why people buy.
this is mastering buyer psychology.
and it’s gonna make every sales and copy guru look like a retard.
and let’s get into point number one :
1) How to tap into the subconscious to get people to buy (and stay with logic)
your brain is lying to you right now.
you think you're reading this and making conscious decisions.
you're not.
how they discovered this:
neurofocus strapped people into what looks like a swimming cap from hell. 64 electrodes. each firing 2,000 times per second. that's 128,000 brain measurements every second.
then they sent them shopping.
watched their brains like a hawk watching prey.
what they saw broke every sales book ever written.
conscious mind (the part you think is "you"): processing 40 bits per second.
subconscious mind (the real boss): processing 11 million bits per second.
do the math.
40 vs 11,000,000.
that's like comparing a garden hose to niagara falls.
but here's where it gets interesting.
they could see purchase decisions forming in the subconscious 5 full seconds before the person "decided" to buy.
five. whole. seconds.
that's 5 seconds before they even thought about “I might buy this”
the shopper's brain had already pulled the trigger. their conscious mind was still window shopping.
think about that. by the time someone's "thinking" about your offer, their brain already voted yes or no.
you're not selling to a person. you're selling to 11 million bits of subconscious processing that makes decisions before "they" even know it.
what this means for you:
every logical argument you make? talking to 40 bits.
every feature list? 40 bits.
every specification? 40 bits.
that color that reminds them of their ex
the font that feels "trustworthy"
the image that sparks ancient survival instincts
the layout that "feels expensive"
the micro-expression on the model's face
before we get into how to sell to the 11 million bits…
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P.S this email is huge, here’s what it says on my screen rn
enough talking… paid subs… lets get into hijacking…